Hannes Broecker - Drink Away The Art
Usable. Desirable. Drinkable.
When I first saw these pictures on my homepage, The Cool Hunter, I thought, "What a fun place to go to one night with friends!" Too bad this art exhibition is in Dresden, Germany. But if it were here in Toronto, I would definitely be there.
Through "Drink Away The Art", Hannes Broecker has managed to break down the audience barrier often felt when entering a gallery. Rather than standing back and just looking, his audience is encouraged to interact with his art, as well as with one another. Broecker provides an experience that can be enjoyed on many levels. His art is colourful and sleek, the sophisticated crowd can relish in feeling trendy. People can enjoy a drink and a chat with friends or strangers, conversing about art and whatnot whilst drinking the colour away. Personally, I think this would be a great idea for a club, a place which could exploit the social aspect of Broecker's art. I can imagine a place like Circa making a lot of money drawing people in with fun and interactive art booze, providing a night that you wouldn't forget.
The design is simple and intuitive, the glasses are set aside and the valves which pour the cocktails are visibly hung from each frame. There's no high tech stuff here, it's simple enough for a child to figure out. That is because Broecker has applied the design principle of Ockham's Razor. The sleekness, bright colors and aesthetically pleasing designs also make use of the aesthetic-usability principle. In fact, Broecker's art is so simple and intuitive that it is accessible to all - a child could participate; for instance, one frame could be filled with a virgin cocktail. Nobody is left out in this art exhibit. In terms of performance versus preference, do you know of any other art that dispenses beautiful, colorful cocktails so easily and from such good looking containers?
Check it out @ http://www.thecoolhunter.net/art/
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